Who Founded Chevrolet?

The Chevrolet Motor Car Company was founded on November 3, 1911 in the city of Detroit, Michigan. But who founded Chevrolet? Chevrolet was co-founded by Louis Chevrolet, a Swiss race car driver and automotive engineer, and William C. Durant, the ousted founder of General Motors. The Chevrolet brand is one of the most popular and recognizable automotive brands in the United States. Still, many Raleigh-area drivers don’t know much at all about the history of this storied automaker. Read on to learn more about the impressive Chevrolet history from the experts at Hendrick Chevrolet Buick GMC Southpoint.

When Was Chevrolet Founded?

Cary drivers wondering “When Was Chevrolet Founded?” can rest assured this iconic brand has a long-standing history. Louis Chevrolet and William Durant founded Chevy in 1911, however, it’s interesting to note that in 1918 Durant used the company to engineer a reverse merger with GM. This allowed Durant to reclaim his position as GM’s president. However, this didn’t last long. In 1919 he was ousted again, and the new president, Alfred Sloan, chose the Chevrolet brand to be the GM family leader in terms of volume of vehicles produced. The marketing campaign here was “a car for every purse and every purpose,” Chevrolet overtook Ford as the best selling car in the U.S. by 1929.

Where Was the First Chevrolet Factory?

The very first Chevrolet factory was located on the corner of Wilcox and Kearsley Street in Flint, Michigan, across the street from Kettering University. The location is currently known to locals as “Chevy Commons.”

What Was the First Chevy Model Produced?

The Series C Classic Six model, designed by Etienne Planche following specs drawn up by Louis Chevrolet was the first Chevy model ever produced. The first production of the Series C Classic Six model was proudly unveiled at the 1913 New York Auto Show.

Where Does the Chevy Logo Come From?

The iconic Chevrolet bowtie emblem was first used in 1914 on the H Series Baby Grand and Royal Mail models, and also on the Light Six L Series model. The origin of this logo is the subject of some debate. Some believe that William C. Durant got the design from wallpaper he saw in a French hotel room, while others say that it was based on the logo of the Coalettes coal company. Some even claim that the logo is a stylized version of the Swiss cross, a tribute to the Swiss heritage of Louis Chevrolet. Regardless of its origin, the Chevy bowtie logo is certainly considered a classic American icon.

Learn More From the Experts at Hendrick Chevrolet Buick GMC Southpoint

Chevy’s “a car for every purse and every purpose” maxim is just as true for Chapel Hill drivers today as it was in 1919. Whether you’re looking for a wide selection of reasonably priced new Chevrolet models or you’re looking for a reliable used vehicle option, Hendrick Chevrolet Buick GMC Southpoint has you covered. Explore our inventory online, plus check out our competitive new vehicle specials!

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Hendrick Vehicle Disclaimer:

$799.00 Dealer Administrative Fee not included in advertised price. All prices exclude all taxes, tag, title, registration fees and government fees. Out of state buyers are responsible for all taxes and government fees and title/registration fees in the state where the vehicle will be registered.

All prices include all manufacturer to dealer incentives, which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice; please confirm listings with dealer.

All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.


Additional Disclaimers:

*Finance charges accrue from date of financing. Deferred monthly payments for 90 days.  Monthly payment is $17.05 for every $1,000 you finance. Example down payment: 7.5%. Must finance with GM Financial. Down payment required at signing, if applicable. Not available in PA. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25. ***Must show proof of a current lease of a 2020 model year or newer Chevrolet vehicle or be a current owner of a 2011 model year or newer Chevy vehicle for at least 30 days prior to the new vehicle sale. Not available with special financing, lease and some other offers. Take new retail delivery by 3/3/25.

*Must show proof of a current lease of a 2020 model year or newer Chevrolet vehicle or be a current owner of a 2011 model year or newer Chevy vehicle for at least 30 days prior to the new vehicle sale. Not available with special financing, lease and some other offers. Take new retail delivery by 3/3/25.

*Finance charges accrue from date of financing. Deferred monthly payments for 90 days.  Monthly payment is $17.05 for every $1,000 you finance. Example down payment: 7.5%. Must finance with GM Financial. Down payment required at signing, if applicable. Not available in PA. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25.

*2.4% APR for 36 Monthly payment is $28.82 for every $1,000 you finance. Example down payment: varies by model. Must finance with GM Financial. Down payment required at signing, if applicable. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25.

*Monthly payment is $28.16 for every $1,000 you finance. Average example down payment is 24.9%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25. ** Deferred monthly payments for 90 days. Excludes residents of PA. Must finance with GM Financial. Some customers may not qualify. Down payment required at signing, if applicable. Finance charges accrue from date of financing.  Not available with lease and some other offers. Take new retail delivery by 3/3/25.

*Length of contract limited.  Some customers may not qualify. Not available with lease and some other offers. Savings based on Bankrate of 6.11%. Take new retail delivery by 3/3/25. *Limited availability at GMC EV dealers. Monthly payment is $16.67 for every $1,000 you finance. Average example down payment is 12.1%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25. **Only on the 5.3L V8 Engine. Based on MSRP of $59,895. For trade assistance, you must show proof of ownership and trade in a 2011 model year or newer vehicle. Not available with lease and some other offers. Take new retail delivery by 3/3/25

*Length of contract limited.  Some customers may not qualify. Not available with lease and some other offers. Savings based on Bankrate of 6.11%. Take new retail delivery by 3/3/25. **Only on the 5.3L V8 Engine. Based on MSRP of $59,895. For trade assistance, you must show proof of ownership and trade in a 2011 model year or newer vehicle. Not available with lease and some other offers. Take new retail delivery by 3/3/25.

*Limited availability at GMC EV dealers. Monthly payment is $16.67 for every $1,000 you finance. Average example down payment is 12.1%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25

*Length of contract limited. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/3/25. **Deferred monthly payments for 90 days. Excludes residents of PA. Must finance with GM Financial. Some customers may not qualify. Down payment required at signing, if applicable. Finance charges accrue from date of financing. Not available with lease and some other offers. Take new retail delivery by 3/3/25.

*For Current Lessees of a 2020 model year or newer GM or Non-GM passenger car or truck at least 30 days prior to the lease of a new GM vehicle through GM Financial. Customer remains responsible for current lease payments. Each dealer sets own price. $249/month for 24 months. Your payments may vary. Payments are for a 2024 BUICK Envista FWD Preferred with an MSRP of $23,495. Based on due at signing amount of $2,809 (after all offers). 24 monthly payments total $5,976. Must show proof of lease. Option to purchase at lease end for an amount to be determined at lease signing. Lessor must approve lease. Lessee pays for maintenance, repair, excess wear and disposition fee of $495 or less at end of lease. No security deposit required. Payments may be higher in some states. Not available with other offers. Take new retail delivery by 03-03-2025.

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